（視覺形象識別）作為CIS中重要的一部分，是企業理念的外在表現，是CI的靜態識別。VI是用恰當統一的視覺語言傳達企業抽

象的理念係統。增強企業理念在傳播過程中的溝通力和感染力，是企業形象和品牌形象持久穩定發展的載體。它使企業的形象高度

統一，使企業的視覺傳播資源充分利用，達到最理想的品牌傳播效果。
企業的形象牆( logo牆、標誌牆 )是企業VI中不可或缺的重要部分，以什麽樣的企業形象呈現給客戶，形象牆( logo牆、標誌牆 )

起到非常重要的作用。一個客戶進入公司，他對公司的認知就是從企業形象牆和企業環境開始的。
不管是大企業還是小企業、國有企業還是私有企業，都需要在客戶麵前有一個好的形象。
好的形象主要是通過客戶的視覺感受產生的，而影響客戶視覺感受的常見因素有：企業的標誌（或VI）、企業的形象牆（或門臉、

logo牆）、企業的網站等。其中形象牆是影響人第一感覺的重要視覺因素。
VI (visual identity) as a part of CIS important, is the external performance of the concept of enterprise, is the

static identification CI. VI is to convey the concept system of enterprises Abstract with appropriate unified

visual language. The enhancement enterprise concept in the propagation process of communication and appeal, is the

corporate image and brand image of the stable development of the persistence vector. It enables enterprises to the

image of a highly unified, make full use of visual communication resource of the enterprise, to achieve the best

brand spreading effect.
The image of the wall (logo wall, sign wall) is an important part of the enterprise VI, presented to the customer

as to what kind of enterprise image, the image of the wall (logo wall, sign wall) play a very important role. A

customer enters the company, his knowledge of the company is to start from the enterprise image wall and business

environment.
Whether large or small enterprises, state-owned enterprises or private enterprises, are required to have a good

image in front of customers.
Good image is generated through customer vision, while the common factors influencing customer visual experience

are: corporate logo (or VI), the image of the wall (or front, logo wall), the enterprise website. The image of the

wall is an important visual element first feeling.
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